Esports merch has moved from basic team jerseys to documented fashion collaborations, from Louis Vuitton's 2019 League of Legends assets to Ralph Lauren outfitting G2 Esports in 2023.
The boy band is the latest act to buy into celebrity team ownership — and they're scouting players from open competition.
Behind every transfer tweet sits a contract, a window, and weeks of closed-door testing.
Rocket League players move from tiered ranked seasons to in-game tournaments, open RLCS qualifiers, and LAN Majors, with a $5,000,000 prize pool across the 2025 season.
FaZe Clan's Antwerp 2022 Major win and Doinb's LPL career show how international rosters turned nationality into backstory on esports stages.
Mobile Legends titles, a 5.68 million viewer final, and six straight Philippine world championships mark the country's mobile esports rise.