Global Spray Tanning Market Analysis and Future Projections

Embracing a Healthy Glow: Trends, Challenges, and the Future of Sunless Tanning

PORTLAND, 5933 NE WIN SILVERS DRIVE, UNITED STATES, September 15, 2023/ — Spray Tanning Market is a counterfeit way of getting that golden coat. The spray contains an ingredient called dihydroxyacetone (DHA). It is a carbohydrate that’s determined from sugar cane and sugar beets. The splash is also containing erythrulose, which is determined from red raspberries. DHA and erythrulose are used together in tanning items to guarantee that the tan lasts longer and fades better, resulting in an attractive skin tone. Spray tanning is approved by the FDA for cosmetic use and is mostly considered safe. The main drawback of this spray tan is it having colorant doesn’t last many days gets fade before long. The DHA inside it fades up effectively and makes the skin look gloomy and dead. This in return to recapture your skin surface may cost you more than the spray tan which is accessible nearly in all the leading medicate stores. Increases the awareness of skin rejuvenate and tanning among the young population and increases the expenditure level towards skin-care items is the key factor in the growth of the spray tanning market.

COVID-19 Scenario Analysis:

• The COVID-19 outbreaks have witnessed the low demand in spray tanning market in the market, the closure of offline and online channels, it impacts the inconsistent growth of sales and revenue of beauty and personal care products.
• Disrupts the supply chain system from manufacturing plant to related industries, due to the lockdown scenario in worldwide this factor has impacted the inconsistent growth of spray tanning in the market.

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Top Impacting Factors: Market Scenario Analysis, Trends, Drivers and Impact Analysis

• Raising awareness about several sorts of multi-utilitarian personal care products including skin moisturizing, spray-tanning, and anti-aging properties in the different beauty care products among people resulting in the growing demand for spray-tanning products across the globe during the forecast period.
• Increasing the popularity of different luxury spray tanning products among the population, expanding physical appearance concern across the world, Increasing the consumer expenditure level of spray tanning solution products are other factors anticipated growth of the global market during the forecast period.
• Rising usage of organic ingredients at a wide range in the production of different spray tanning solutions, and expanding product promotional strategies through the social media and digital marketing channels by major key cosmetic products manufacturers. These are a few other factors to drive the significant growth of the spray tanning market during the forecast period.

Regional insights

Europe and North America are anticipated to hold the largest market share in terms of sales and revenue growth of the spray tanning market. Rising the beauty and skin-care consciousness among the young generation and increases expenditure level towards spray tanning solution is the key factor in the growth of the market in this region. The Asia Pacific is the fastest-growing market of spray tanning, the increasing the usage and adoption of organic products and developing economies is the key growth of spray tanning market in this region.

Trends Shaping the Spray Tanning Market:

1. Demand for Safer Tanning Alternatives: The rising awareness of the dangers associated with excessive sun exposure and tanning beds has led to a growing demand for safer alternatives like spray tanning. Consumers now prefer sunless tanning solutions that provide a natural-looking tan without harmful UV rays.

2. Innovations in Tanning Solutions: Manufacturers are constantly innovating to improve spray tanning solutions, creating products that offer a streak-free, even tan with minimal odor. Advanced formulations and organic ingredients appeal to health-conscious consumers seeking a flawless tan.

3. Personalization and Customization: Personalized tanning experiences are gaining popularity, with users seeking tailored solutions that suit their skin type and desired tan intensity. Spray tanning salons and products are offering customizable options to meet individual preferences.

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Market Drivers:

1. Skin Cancer and Health Concerns: Growing awareness of the risks associated with UV exposure, including skin cancer and premature aging, is a significant driver for the spray tanning market. Consumers are opting for spray tanning as a safer alternative to sunbathing or tanning beds.

2. Beauty and Cosmetic Industry Influence: The influence of the beauty and cosmetic industry, promoting a bronzed and radiant complexion, drives the demand for spray tanning. Social media and celebrity endorsements further contribute to the market growth by popularizing the trend.


1. Perception and Misconceptions: Overcoming misconceptions related to spray tanning, such as fears of an unnatural or orange tint, remains a challenge. Educating consumers about the advancements in spray tanning solutions is crucial to dispel these concerns.

2. Competition and Brand Differentiation: The spray tanning market is competitive, with numerous brands offering similar products and services. Achieving brand differentiation and effectively marketing unique selling propositions pose challenges for businesses in this industry.
Future Projections:

The future of the global spray tanning market appears promising, with sustained growth anticipated. Continued advancements in tanning technology, increased focus on organic and natural ingredients, and a growing market for at-home spray tanning products are expected to drive the industry forward.

Key Benefits of the Report:

• This study presents the analytical depiction of the spray tanning market along with the current trends and future estimations to determine the imminent investment pockets.
• The report presents information related to key drivers, restraints, and opportunities along with a detailed analysis of the global spray tanning market share.
• The current market is quantitatively analyzed to highlight the global spray tanning market growth scenario.
• Porter’s five forces analysis illustrates the potency of buyers & suppliers in the market.
• The report provides a detailed global spray tanning market analysis based on competitive intensity and how the competition will take shape in the coming years.

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Questions Answered in Spray Tanning Market Research Report:

• What are the leading market players active in the spray tanning market?
• What the current trends will influence the market in the next few years?
• What are the driving factors, restraints, and opportunities in the market?
• What future projections would help in taking further strategic steps?

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David Correa
Allied Analytics LLP
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