Global Social Media Analytics Market Driven by Surging User Base and Technological Advancements

The Business Research Company’s Social Media Analytics Global Market Report 2023 – Market Size, Trends, And Forecast 2023-2027

LONDON, GREATER LONDON, UK, November 3, 2023 /EINPresswire.com/ — The global social media analytics market, valued at $8.96 billion in 2022, is anticipated to reach $11.54 billion in 2023, exhibiting a notable compound annual growth rate (CAGR) of 28.7%. Despite the economic challenges posed by the Russia-Ukraine conflict, leading to supply chain disruptions and inflationary pressures, the market is projected to expand further, reaching $30.99 billion by 2027, with a steady CAGR of 28.0%.

Market Segmentation and Key Players
• Component: Software, Services
• Deployment: On-Premise, Cloud
• Organization Size: Small And Medium Enterprises, Large Enterprises
• Application: Customer Segmentation And Targeting, Competitor Benchmarking, Multichannel Campaign Management, Customer Behavioural Analysis, Marketing Management
• End-User Industry: Banking And Financial Services, IT And Telecommunications, Retail, Healthcare, Government Services, Media And Entertainment, Utilities, Transportation And Logistics, Other End Users

Key players such as IBM, Google LLC, Oracle Corporation, SAS Institute, Digimind, Hootsuite, Talkwalker, Oktopost, Simplify360, Frrole Inc., Heuritech, Salesforce, Adobe Systems Incorporated, Clarabridge, Netbase Solutions Inc., Brandwatch, Gooddata, Simply Measured Inc., Sysomos Inc., Sprout Social, SAP SE, Tableau Software, Unmetric Inc., Rival IQ, Meltwater, SpreadFast Inc., MetaQuotes Software Corp., and Socialbakers are at the forefront of driving technological advancements and innovation in the social media analytics market.

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Surge in Social Media Users as a Key Market Driver

The rapid surge in the number of global social media users is a significant factor propelling the growth of the social media analytics market. The proliferation of internet-enabled devices such as mobile phones, laptops, and computers has fostered increased social media usage globally. The widespread use of social networking platforms has facilitated global communication, expanded personal and professional networks, and enhanced connectivity, thereby contributing to the escalating popularity of these platforms.

Technological Advancements as a Key Market Trend

The integration of advanced technologies, particularly artificial intelligence (AI), is a prominent trend shaping the social media analytics market. Notably, AI-driven solutions have the potential to revolutionize social media management for businesses by automating various complex tasks.

Regional Analysis and Market Dynamics

North America emerged as the leading region in the social media analytics market in 2022, showcasing robust market dynamics and substantial industry activity. The comprehensive market analysis covers key regions, including Asia-Pacific, Western Europe, Eastern Europe, North America, South America, the Middle East, and Africa.

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Social Media Analytics Global Market Report 2023 from TBRC covers the following information:
• Market size date for the forecast period: Historical and Future
• Market analysis by region: Asia-Pacific, China, Western Europe, Eastern Europe, North America, USA, South America, Middle East and Africa.
• Market analysis by countries: Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA.

Trends, opportunities, strategies and so much more.

The Social Media Analytics Global Market Report 2023 by The Business Research Company is the most comprehensive report that provides insights on social media analytics market size, social media analytics market drivers and trends, social media analytics market major players, social media analytics market competitors’ revenues, market positioning, and social media analytics market growth across geographies. The social media analytics market report helps you gain in-depth insights on opportunities and strategies. Companies can leverage the data in the report and tap into segments with the highest growth potential.

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